In-House SEO Masterclass Training Course

Learn how to establish or strengthen your in-house SEO function

In-house SEO
intermediatebusinessAll Rounder

Upcoming Courses

October 5, 2022

Brighton

£1020 £850 - Early Bird

Book Now

April 19, 2023

Brighton

£595 £500 - Early Bird

Book Now

Who should attend this course?

This course has been created especially for in-house SEO managers and digital marketing leaders who are looking to establish or strengthen their in-house SEO function.

Course Content

  • The key internal relationships to drive SEO success
  • How to gain internal stakeholder buy-in
  • In-house SEO team structure: The tools and software for the job
  • Daily / weekly & monthly SEO tasks
  • Reporting that works
  • SEO competitor analysis
  • Working with an SEO Agency
  • Advanced in-house SEO techniques

Meet Your Trainers

Lidia Infante

Lidia Infante | sanity.io

Gerry White

Gerry White | Oda

Lidia is the Senior International SEO Manager at BigCommerce. Born and raised in Barcelona she’s been driving organic growth in-house and agency-side for e-commerce sites, media and SaaS for over 6 years.

Gerry White has been in the industry for 20+ years, with a background in development he transitioned to technical marketing leading on SEO, analytics and digital growth strategies.  Gerry has worked for e-commerce, travel, agencies, the government and corporations such as the BBC. A regular judge including the UK & EU Search Awards, Growth Awards and E-Commerce Awards. Gerry was the Technical SEO Lead for Just Eat a FTSE 100 company in 12 markets, the SEO Director for Rise at Seven from 2020 to 2021 (when they grew from 15 to 115) people before returning client side as the head of SEO at Oda, an international supermarket with a head office in Norway.

 

What to expect

The objective of this workshop is to run through the key foundations required to create an environment for in-house SEO success.

Whether you are a small, medium or large business, the techniques covered will be applicable to your situation.

If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to brightonSEO, the world’s biggest specialist SEO event.

All slides and materials will be shared with attendees after the course.

“I would heartily recommend this course to anyone in the eCommerce field who wants to get to maximize their SEO potential. (Ecommerce Live Online)”

Jon Sharman
SEO Specialist, Life Science Group

“BrightonSEO's Local SEO Training with Greg Gifford is the perfect course to get you up to speed with all things local search, from review signals to link building, Google My Business to content creation, and much, much more. ”

Stephanie Newton
Content and Community Manager, BrightLocal

“Duncan’s CRO training was fantastic. He demonstrated the conversion optimisation process in a methodical and engaging way, using relevant case studies and activities to bring it to life. I definitely left with a reinforced appreciation of how important CRO is for us and also the confidence to strengthen our own optimisation programme.”

Sarah Wilhelmi
Head of SEO, Lastminute.com

“BrightonSEO is THE ultimate event for anyone wanting to immerse themselves in talks from the leaders in both Search, Content and Influencer Marketing. The training sessions the day before are even more personal, supercharging you up with 1-2-1 coaching and getting under the bonnet with an expert.”

John Sadeghipoor
Global Head of Digital Marketing, FitFlop

“We attend every Brighton SEO (it's like our Christmas!)”

Laura Slingo
Digital Campaign Manager, Seeker Digital
@lauraslingo

“I've gained invaluable learnings and taken away actionable tactics and ideas for strategy formulation which I've been able to act upon almost immediately. The informal yet structured classroom style of delivery provided an excellent inclusive and engaging environment.”

Dawn Anderson
Director, Move It Marketing

“So much background information and explanations provided together with clear detailed plans for implementing what was covered.”

Mike Glaire
Director, Edinburgh Training and Conference Venue

“I had a long wishlist of things I wanted to be able to do, It was clear from the start that the trainer was a real specialist who knows the topic inside out.”

Rob Watson
Head of Marketing, Glendinning Group

“I absolutely loved the training I just attended and thought it was completely worth my time and my company's money. My head is about to explode with new information right now.”

Juliet Perrachon-Bazire d’Arguesse
Co Founder, Bébé Voyage

“I thought you’d like to know how your sessions are genuinely benefitting people and that your instructors are going above and beyond.”

Matt Allfrey
SEO Manager, iCrossing UK

Why Train with BrightonSEO

Experts, not Trainers

We won’t waste your time sitting you in front of full time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.

Specific, Detailed and Unique

Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.

You Drive the Agenda

We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.

Group Sizes

The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.

The Perfect Duration

The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.

Proper Food & Drink

There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.

Money Back

There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.

We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.

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