International SEO Training Course
Learn how to reach out, engage with and grow organic visitors from markets across the world - through research, localisation and technical implementation
April 19, 2023
£680 £595 - Early BirdBook Now
This course is designed especially for experienced digital marketing professionals who want to develop or improve their skill-set in international search
Throughout the day we’ll cover the following topics:
Learn how to vet online markets and expansion. Oban will guide you on what key factors you will need to assess for search market opportunities.
Understand the principles of effective localisation and the fundamental basics of constructing multilingual SEO and PPC campaigns in different countries and languages.
Gain insight into the search engine landscape worldwide, with a specific focus on Yandex and Baidu.
Oban will provide critical information on site structures that work internationally and will guide you on how to determine the best solution for your online visibility, worldwide.
Find out how to apply content marketing principles globally. Oban will share what are the major global digital platforms and identify their technical consideration for market success. We will also provide insights into global social media and identify popular platforms in a variety of markets.
Learn the importance of cultural usability in international conversion optimisation. We will run through an overview of major cultural usability factors and what on-page elements affect conversion in key markets.
Dave has been with Oban International since 2021 as Head of Organic. With 19 years’ of experience in SEO, client and agency side, Dave knows that SEO never stands still. An expert in International SEO Dave has previously worked with some of the world’s biggest, most global brands.
Guillaume has 16 years’ experience in SEO and works at Oban International leading the SEO strategy on a portfolio of large international accounts. He has a particular love of all things technical SEO, including complex international website migrations.
In our international search workshop, you’ll be taken through the different phases of an international SEO project. Over the course of the day, we’ll explore the criteria, strategies, and specific tactics & tools needed to achieve success in multilingual and multi-country SEO projects.
If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to brightonSEO, the world’s biggest specialist SEO event.
We won’t waste your time sitting you in front of full time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.
Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.
We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.
The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.
The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.
There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.
There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.
We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.
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