On-Site Content Strategy Training Course
No modern SEO strategy is complete without the recognition that user intent and customer journeys play an essential role.
April 19, 2023
£1020 £680 - Early BirdBook Now
This course is ideal for anyone looking to take the next step in their quest for keyword dominance! Even the biggest companies can often find themselves banging their skulls against the same few head keywords.
Gain an understanding of how different types of keywords affect the customer journey and marketing funnel, including how they indicate search intent and how long-tail keywords can help you expand your visibility.
We’ll delve deeper into the benefits of long-tail keyword research as part of your content strategies and provide you with tools and techniques to identify the long-tail queries you should be targeting.
Success in a content-led strategy is rooted in a thorough understanding of both your niche and your target audience. In this session, we’ll look not only at how to research for the keywords you’ll target on your site, but how to align those keywords with the insights you have on your audience and how they behave.
Most businesses will have existing content – and there can be a huge amount of value to be gained from reviewing and updating what you already have, as you’ll learn in this session.
In this final session of the day, we’ll talk more about how to create compelling content for your business’s consumer journey, covering content formats, content inspiration and content structure before tying together everything we’ve learned throughout the day.
Nathan joined Impression in 2022 after a successful 5 years in-house as Group Content Leader for a large automotive retailer. As a Senior SEO Strategist, he is responsible for developing and executing content strategies across a wide range of clients, working with global businesses in industries such as travel, online payments and workwear.
Jonathan has over four years of content marketing experience working both in-house and agency-side, before which he studied a Marketing MSc at the University of Nottingham. In his role as an SEO Strategist at Impression, he devises and implements performance-focused content strategies for brands across industries as diverse as law, renewable energy, and geotechnical engineering.
In this interactive and informative workshop, Nathan Dale & Jonathan Theuring of multi-award-winning digital marketing agency Impression will provide tangible actions and clear roadmaps to help you develop a more comprehensive, and more effective, content-led SEO strategy.
We won’t waste your time sitting you in front of full time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.
Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.
We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.
The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.
The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.
There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.
There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.
We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.
Sign up to the mailing list for more info about the event
How we use the data in this form.