Paid Social Media Advertising (Beginners) Training Course

In just one day you'll have a full overview of paid social for marketers. If you want to master Facebook, Instagram, Twitter and LinkedIn Advertising, this is perfect!

Paid Social Advertising
beginnerpaidFundamentals

Upcoming Courses

October 5, 2022

Brighton

£1020

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Who should attend this course?

Suitable for complete newbies in social media advertising, through to marketers who have dabbled but want to step up their game, this is a practical course which will help you better understand how Facebook, Instagram, Twitter and LinkedIn marketing can enhance your digital marketing strategy.

Paid marketers – You want to make the most of your clients’ budgets by strengthening their social media campaigns.

Digital marketers – You manage your company’s marketing activity across multiple channels and want to optimise/fix your teams’ ads or help understand your agencies strategies better and help guide them to more successful campaigns.

Course Content

Campaign strategy

Start with the objective in mind. Without a robust strategy social media can be confusing, expensive and ultimately fruitless.

Audience research & development

One thing that truly differentiates social media is it’s ability to utilise some of the most advanced audience targeting capabilities available today. How to use these to your benefit can be complex. We’ll cover expert tips and tricks to uncover your ideal audience.

Ad objectives & formats

Perhaps the most fast-changing and complex aspect of social media is the formats that are available. We’ll deep-dive into these, viewing examples, and understand the benefits of using each and when to use them.

Campaign best practices

Perhaps the most rewarding aspect of the course, we’ll explore recommended best practices for your campaigns, sharing tips and tricks for optimising your campaigns to raise these to the next level.

Campaign inspection & optimisation

Running the best campaign in the world may be meaningless if you can’t communicate this to the stakeholders involved. Here we’ll understand what metrics to focus on, which to ignore, and how to extract that data into meaningful reports.

Tracking pixels

Tracking is an essential component of your social media campaigns, so we’ll explore the options available, and run through top tips for the implementation of tracking pixels and cover the updates required for Apple’s iOS14.5.

Meet Your Trainer

Ned Poulter

Ned Poulter | Pole Star Digital

Ned Poulter is Founder & CEO of Pole Star Digital. Pole Star Digital are a dedicated, creative and attention-commanding UK-based digital marketing consultancy. Specifically focused on SEO, Content Marketing, PPC & Paid Social. Pole Star Digital use years of digital marketing expertise to create innovative, game-changing digital marketing strategies that help our clients grow their businesses, both offline & online.

Ned also regularly speaks and trains on digital strategy, SEO and social media all around the globe. Notably for clients and conferences like: Novartis, WeBuyAnyCar.com, The Living Ventures Group & brightonSEO. He is also a judge at the Biddable Media Awards.

When he’s not working, Ned spends his time expanding his network, travelling the globe (driven by an unquenchable desire to emulate his childhood hero Indiana Jones) & reading everything he can get his hands on.

 

What to expect

We are witnessing an increasing focus on social media as an essential channel for results-orientated digital marketing success. Success stories from paid social media campaigns constantly dominate the headlines. The problem? Many organisations don’t know where paid social media activity fits within their organisation, what each of the channels can offer and who is best to take control of these channels and strategise accordingly. With the social media advertising platforms developing and rolling out new features at break-neck pace, it’s hard to keep up! If you’re reading this and nodding along, then this is probably true for you!

Our training course delivered by our in house paid social experts will help you navigate through setting up an account from scratch with best practises through to levelling up the performance with advanced optimisation techniques.

The course will be a practical guide that will leave you with actionable points to take away and implement. You’ll gain new, easy-to-implement strategies to optimise your new or existing social media campaigns.

You’ll discover which particular campaigns work (and why) and learn how to test the effectiveness of a campaign quickly and inexpensively to drive your decision-making and achieve your goals.

You’ll leave inspired with new approaches and strategies to trial out in your existing accounts/client accounts. Having developed a deeper understanding in how social media ads work, you’ll be able to further experiment and expand on your existing activity, using data to inform your decisions, driving business engagement/reach/revenue, and achieving your business goals.

If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to brightonSEO, the world’s biggest specialist SEO event.

“I would heartily recommend this course to anyone in the eCommerce field who wants to get to maximize their SEO potential. (Ecommerce Live Online)”

Jon Sharman
SEO Specialist, Life Science Group

“BrightonSEO's Local SEO Training with Greg Gifford is the perfect course to get you up to speed with all things local search, from review signals to link building, Google My Business to content creation, and much, much more. ”

Stephanie Newton
Content and Community Manager, BrightLocal

“Duncan’s CRO training was fantastic. He demonstrated the conversion optimisation process in a methodical and engaging way, using relevant case studies and activities to bring it to life. I definitely left with a reinforced appreciation of how important CRO is for us and also the confidence to strengthen our own optimisation programme.”

Sarah Wilhelmi
Head of SEO, Lastminute.com

“BrightonSEO is THE ultimate event for anyone wanting to immerse themselves in talks from the leaders in both Search, Content and Influencer Marketing. The training sessions the day before are even more personal, supercharging you up with 1-2-1 coaching and getting under the bonnet with an expert.”

John Sadeghipoor
Global Head of Digital Marketing, FitFlop

“We attend every Brighton SEO (it's like our Christmas!)”

Laura Slingo
Digital Campaign Manager, Seeker Digital
@lauraslingo

“I've gained invaluable learnings and taken away actionable tactics and ideas for strategy formulation which I've been able to act upon almost immediately. The informal yet structured classroom style of delivery provided an excellent inclusive and engaging environment.”

Dawn Anderson
Director, Move It Marketing

“So much background information and explanations provided together with clear detailed plans for implementing what was covered.”

Mike Glaire
Director, Edinburgh Training and Conference Venue

“I had a long wishlist of things I wanted to be able to do, It was clear from the start that the trainer was a real specialist who knows the topic inside out.”

Rob Watson
Head of Marketing, Glendinning Group

“I absolutely loved the training I just attended and thought it was completely worth my time and my company's money. My head is about to explode with new information right now.”

Juliet Perrachon-Bazire d’Arguesse
Co Founder, Bébé Voyage

“I thought you’d like to know how your sessions are genuinely benefitting people and that your instructors are going above and beyond.”

Matt Allfrey
SEO Manager, iCrossing UK

Why Train with BrightonSEO

Experts, not Trainers

We won’t waste your time sitting you in front of full time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.

Specific, Detailed and Unique

Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.

You Drive the Agenda

We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.

Group Sizes

The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.

The Perfect Duration

The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.

Proper Food & Drink

There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.

Money Back

There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.

We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.

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