Social Media Strategy Training Course

Design your social media strategy, implementation plan and evaluation measures in this session.

Social media strategy
intermediatebusinesscontentHands On

Upcoming Courses

October 5, 2022

Brighton

£1020 £850 - Early Bird

Book Now

April 19, 2023

Brighton

£595 £500 - Early Bird

Book Now

Who should attend this course?

You could be a social media manager working in a brand, a campaign manager or working in or running your own agency or business.

Course Content

Environmental analysis

How to research effectively and what to look at to inform every social media strategy

Social media strategy framework

An overarching strategic framework and tool suite that you can use again and again

Objective setting

  • How to set measurable objectives
  • How to use a Logic Model to ensure that your strategy delivers impact

Audience insight

  • Define what you should know about your audiences and how to find it
  • Audience modelling to ensure you are speaking directly to your audiences

Strategy

  • Understanding how to shift behaviour with digital and social media tactics
  • Understanding which digital and social media tactics work better at what part of your social media funnel and approach
  • Transmedia and why you need different creative executions for different platforms
  • Pulling your strategy together

Implementation planning

  • How you plan and measure the implementation of your strategy
  • How to plan your content
  • How to optimise and change during delivery

Measurement and evaluation

  • What measures matter
  • Creating your measurement framework

Meet Your Trainer

Tiffany St James

Tiffany St James | Transmute

Tiffany St James is the former Head of Social Media for the UK Government.
In fact, she was the first Head of Social Media in the UK across 22 government departments and we think, the first head of social media for any government in the world at the time.

Since then she’s worked with Google for 5 years as the guest Social Media Strategist on their Digital Marketing Qualification – Squared Online which she helped them set up.
She’s trained over 10,000 people from over 300 marketing agencies in the UK in digital skills and help MTV, Westminster City Council and other clients set up their online academies as well as train and run digital and social media campaigns through her consultancies Transmute and Curate42.

Tiffany helps independent consultants through Consultancy Club have flexible, profitable, scalable incomes.

What to expect

Are you fed up of not knowing what activities work best on which social media platform?

Are you fed up of not having a clear process to write a social media strategy that works?

Are you fed up of not understanding which social media measures to use to prove effectiveness?

Then this course is for you.

We’ll walk through a clear strategic approach, implementation plan and measures that you can use, time and time again.

You’ll learn:

  • How to set measurable objectives
  • How to speak directly to your audiences
  • How to define your business or campaign strategy
  • How to develop a clear implementation plan
  • How to measure social media effectively

If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to brightonSEO, the world’s biggest specialist SEO event.

“I would heartily recommend this course to anyone in the eCommerce field who wants to get to maximize their SEO potential. (Ecommerce Live Online)”

Jon Sharman
SEO Specialist, Life Science Group

“BrightonSEO's Local SEO Training with Greg Gifford is the perfect course to get you up to speed with all things local search, from review signals to link building, Google My Business to content creation, and much, much more. ”

Stephanie Newton
Content and Community Manager, BrightLocal

“Duncan’s CRO training was fantastic. He demonstrated the conversion optimisation process in a methodical and engaging way, using relevant case studies and activities to bring it to life. I definitely left with a reinforced appreciation of how important CRO is for us and also the confidence to strengthen our own optimisation programme.”

Sarah Wilhelmi
Head of SEO, Lastminute.com

“BrightonSEO is THE ultimate event for anyone wanting to immerse themselves in talks from the leaders in both Search, Content and Influencer Marketing. The training sessions the day before are even more personal, supercharging you up with 1-2-1 coaching and getting under the bonnet with an expert.”

John Sadeghipoor
Global Head of Digital Marketing, FitFlop

“We attend every Brighton SEO (it's like our Christmas!)”

Laura Slingo
Digital Campaign Manager, Seeker Digital
@lauraslingo

“I've gained invaluable learnings and taken away actionable tactics and ideas for strategy formulation which I've been able to act upon almost immediately. The informal yet structured classroom style of delivery provided an excellent inclusive and engaging environment.”

Dawn Anderson
Director, Move It Marketing

“So much background information and explanations provided together with clear detailed plans for implementing what was covered.”

Mike Glaire
Director, Edinburgh Training and Conference Venue

“I had a long wishlist of things I wanted to be able to do, It was clear from the start that the trainer was a real specialist who knows the topic inside out.”

Rob Watson
Head of Marketing, Glendinning Group

“I absolutely loved the training I just attended and thought it was completely worth my time and my company's money. My head is about to explode with new information right now.”

Juliet Perrachon-Bazire d’Arguesse
Co Founder, Bébé Voyage

“I thought you’d like to know how your sessions are genuinely benefitting people and that your instructors are going above and beyond.”

Matt Allfrey
SEO Manager, iCrossing UK

Why Train with BrightonSEO

Experts, not Trainers

We won’t waste your time sitting you in front of full time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.

Specific, Detailed and Unique

Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.

You Drive the Agenda

We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.

Group Sizes

The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.

The Perfect Duration

The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.

Proper Food & Drink

There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.

Money Back

There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.

We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.

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