brightonSEO speaker on stage

Free ticket ballot

The free ticket ballot for October 2025 is now closed.

Buy your ticket for October 2025

2025 ticket ballots

The ballot for the UK edition in October 2025 is now closed. You can join the waiting list here.

All entrants will be notified soon whether they have been successful.

Please note that a ticket is not guaranteed. The only way to guarantee a place at the conference is to purchase a ticket.

How the ballot works

Ballot tickets are valid for one day only. When you enter the ballot you can specify which date you’d prefer or let us pick one at random. Content will be different on each day with topics spread across both days so you can pick based on your availability (not by topic theme).

Typically around 20% of the people who join the ballot get a free ticket so if you want to ensure you get a ticket you can buy one of our training or Friend tickets.

To be amongst the first to hear about future ballots and subscribe to our mailing list.

Why a ballot?

One way to avoid the scramble for tickets would be to scrap the free tickets but that’s not our style and we like having different ticket types for people to choose from:

A free ballot

a one-day ticket option that’s great for people starting out in the industry or who want to try the brightonSEO experience

Friend tickets

a chance to secure a ticket easily (particularly valuable if their time is precious), attend both days of the conference and enjoy perks like our famous merch

Training tickets

for people who really want to get the most from the event. They arrive a day early for a full-day of training to delve deep into one topic and then get the variety of the conference as well