Search teams often own intent mapping, while designers inherit the landing page too late. This talk would show how creative designers can use search behaviour and audience signals to shape landing pages that feel more relevant, clearer, and more likely to convert.
The session would cover how different intents should influence content hierarchy, visual emphasis, proof placement, CTA design, and page flow. The focus would be on translating audience expectation into design decisions rather than relying on generic best practice.

What attendees will take away
- a method for turning search intent into layout decisions.
- a checklist for structuring pages around audience expectation.
- practical ways to align SEO, content, and design teams earlier.
- a sharper process for improving landing page relevance.