Your CFO has signed off your game — happy days. Now you need to prove gamification is actually delivering for your business, whether that's new users, deeper engagement, or more sales.
Just as Sonic collected rings, you need to collect data: what your users are doing in your game, why they're doing it, and whether any of it is working.
Drawing on real-world experience building measurement plans for gamification in commercial apps, this talk will give you practical, actionable steps for measuring gamification in your own app — from choosing the right metrics to putting a commercial value on play.