Most organisations collect plenty of data, but data alone rarely tells the full story. Without a clear measurement approach, it's difficult to understand user behaviour, evaluate digital performance, or assess the impact of changes to a website.

In this session, Gareth will share a practical approach to measurement planning that can be adapted to organisations at different stages of digital maturity. Whether the goal is to measure the success of a digital strategy, evaluate UX improvements, optimise key user journeys, or simply understand what good performance looks like, Gareth will demonstrate how to connect organisational goals, user actions, and meaningful metrics.

Drawing on real-world examples from the charity sector, attendees will learn principles that apply equally to B2B and B2C organisations looking to build a more effective analytics practice.

Attendees will leave with:

* A practical approach to developing a measurement plan that fits their organisation
* A clear method for linking organisational objectives, user needs, and website metrics
* Examples of how different measurement approaches can support strategy, UX, and optimisation decisions