BrightonSEO
brightonSEO ticket ballot
Our famous free ticket ballot

How our free ticket ballot works

We give away thousands of free brightonSEO tickets every year. Fancy one? Our April 2027 ballot opens 18–20 November, giving you the chance to join us for a day of practical talks, fresh ideas and very good company. Pop it in your diary. Your next brightonSEO could be on us.

A little pub history. A lot of free tickets.

brightonSEO started with a few search marketers sharing ideas in a room above a pub. We’ve needed a few more chairs since then, but helping people learn from each other is still what we’re here for.

That’s why we give away thousands of free tickets every year through our ballot. Whether you’re finding your feet in search or you’ve been saying “it depends” for years, we want you to have the chance to be part of it.

Our next ballot runs from 18–20 November, for free single-day tickets to brightonSEO on 15–16 April 2027.

Think practical talks that leave you itching to try something new. Conversations that help a tricky problem click. And a whole lot of people who won’t glaze over when you start talking about canonical tags.

Put the ballot dates in your diary and come back to enter. We’d love to see you by the seaside.

What are your ticket options?

One way to avoid the scramble for tickets would be to scrap the free tickets but that’s not our style and we like having different ticket types for people to choose from:

Buy a ticket and guarantee your place

Free tickets

A one-day ticket option that’s great for people starting out in the industry or who want to try the brightonSEO experience.

Friend tickets

A chance to secure a ticket easily (particularly valuable if your time is precious), attend both days of the conference and enjoy perks like our famous merch.

BFF (VIP) tickets

All the perks of our friend tickets plus some extra special bonus features

Training tickets

For people who really want to get the most from the event. They arrive a day early for a full-day of training to delve deep into one topic and then get the variety of the conference as well.