Every marketer is talking about optimizing your content so AI can find it. But what if the real battleground isn't what you tell the LLM? What if it's what your audience tells the LLM about you?

In the movie Inception, the most powerful thing you can do isn't give someone information… It's plant an idea so deep they think it was theirs all along. That's the next frontier of search. LLMs now have memory. Every conversation your customer has with ChatGPT, Claude, or Gemini is shaping what that AI believes, recommends, and remembers. The brands that win won't just optimize for the algorithm… They'll engineer experiences so compelling that their audience voluntarily installs them into the memory layer of every AI they use. In this session Ross will discuss how to create "inception moments" that make your audience the key to your success in the LLM era.