In this talk, Nick will surface insight's from Profounds database of hundreds of millions of prompts, billions of citations, and billions of real user conversations to share what tactics and strategies are working for brands to win AI search right now.

AI platforms either include your brand or they don't. This means the metrics most teams report on were built for a world that's changing faster than the dashboards can keep up.

Yext has spent the last year analysing nearly 22 million search results across 30 industries. What that data reveals about competitive visibility doesn't look anything like conventional wisdom suggests.

Sam Davis will share what the research actually found, what it means for how you measure visibility in a landscape where AI is an increasingly significant part of the picture, and what separates the brands consistently showing up from those that don't.

Everybody lies. Your ranking report is no exception.