Frequently Asked Questions

Hopefully we've given you all the information you need but if we've missed something you can check out the answers to the most commonly asked questions here or get in touch.

How can we help?

Frequently Asked Questions

AllAbout the eventGeneralOnline eventTicketsIn-person event

How many people attend?

brightonSEO is probably the biggest SEO conference in Europe, and potentially the world.

Over 5000 people attend the event over the three event days – we had to switch to a ballot for the free tickets as we kept crashing ticketing websites, selling them out in just a few minutes.

What do you get with each type of ticket?

There are five main ticket types for brightonSEO:

  • brightonSEO ballot tickets
  • Fringe ballot tickets
  • Friend tickets
  • Fringe tickets
  • Training tickets

Each ticket comes with its own set of perks, so be sure to understand what your ticket gives you.

How do I get my goody bag?

If your ticket includes a goody bag and you're based in the UK we'll post your goody bag to you. If you're from outside the UK you can collect your goody bag at the event.

Can I switch between talks during the conference?

As each of the spaces are quite far apart (and often quite busy) you can easily switch tracks between sessions, but not between individual talks. You’ll need to pick an entire track to attend in between each break.

Do I need to bring my ticket or name badge?

We email name badges as a print-at-home PDF in the days and weeks before the event – please print it in colour and bring it with you.

Lanyards and badge holders are available to collect at registration.

If you forget to bring or are unable to print out, you will be able to get one on site, but it may delay your registration process.

You’ll need to scan the barcode in the badge email (from your phone) or give a member of staff your name and your badge will be printed. Please be aware there may be a queue for this.

It may also be helpful to bring photo ID with you, particularly if you’re attending the event parties.

Does the event have Wi-Fi?

There will be wi-fi in the venue on the day but not many venue networks can handle thousands of SEOs. Please don’t get grumpy if the wifi is slow, falls over or can’t handle downloading torrents!

Is lunch provided?

We don’t provide lunch for those attending fringe conferences or brightonSEO on Thursday and Friday. We do provide lunch on Wednesday for people at our training workshops.

Free tea and coffee is provided during the breaks.

There are a pay-for cafe and a small number of concessions in the venue and a huge number of restaurants and pubs within minutes of the venue.

The unofficial official guide to food for brightonSEO comes from Brighton-based SEO consultant and food blogger Natalie Arney. Be warned - reading it will make you very hungry!

Do you share slides from the talks?

Yes. After each event we add links to the slides on each talk's page (though not every speaker chooses to share their slides). Speakers often share their slides on Twitter too so keep an eye on the #brightonSEO hashtag.

Do you video record the talks?

The talks are filmed live at the event and presented on the online version of the conference two weeks later. They also go into our Video Vault.

Does the event have a dress code?

The event has a casual dress code. If it’s hot … Kelvin, the organiser, has been known to wear shorts!

Does the event have a cloakroom?

Yes. The cloakroom is supervised but we don’t recommend leaving valuables. The cloakroom can get quite busy and may fill up so we suggest you leave your luggage elsewhere if you have a safe and secure option, e.g. leave it at your hotel.

Is brightonSEO accessible and inclusive?

We're keen to make the event as accessible and inclusive as possible.

These are some of the things we offer but do let us know how else we can help:

  • stair-free map of the venue available
  • quiet room for people who need some quiet and space
  • reserved ‘priority seats’ at the front of each conference room for anyone who needs to be towards the front with good sightlines.
  • prayer room available
  • pronoun stickers
  • non-alcoholic options included where alcohol is available
  • transcripts and slides available on request for talk recordings or slides available in advance for the in-person event
  • subsidised on-site childcare

The Brighton Centre has excellent accessibility standards, and you can find a range of information relating to the venue, parking, gender-neutral and disabled toilets plus more on the venue’s website.

We think it’s important that everyone feels welcome, so if you have requirements which aren’t covered by the list above or the venue’s website, or need any other specific information, please don’t hesitate to get in touch: [email protected]

Why is this event free?

There are different types of tickets to brightonSEO, some are free and some are paid for.

As a whole, about half our revenue comes from ticket sales and half from sponsorship.

The sponsorship and choices like not providing lunch allow us to offer a significant proportion of our tickets for free.

Where can I get lunch/dinner during the conference?

There are so many choices in Brighton but the area around the conference venue can get busy so if there is somewhere in particular you’d like to go it’d be worth making a reservation in advance.

The unofficial official guide to food for brightonSEO comes from Brighton-based SEO consultant and food blogger Natalie Arney. Be warned - reading it will make you very hungry!

Who attends brightonSEO?

With 5000+ attendees from 50+ countries at our in-person event and more joining the online event, there’s always someone working in a similar company or sector to you.

The best way to meet them is coming along to one of the networking sessions, get chatting in the queue for coffee or saying hi on Twitter.

Is it safe for me to walk around Brighton at night?

Brighton is a very friendly city but all the usual advice about UK cities should apply.

Some areas of town like West Street (alongside our main venue) do tend to get a little rowdy on Friday and Saturday. This is mostly hen and stag dos, but it pays to be sensible. 

Uber do operate a small service in the city and Streamline are a reputable taxi firm.

I need a visa, who do I contact for an invitation letter?

Please send the following information to [email protected]:

  • Name
  • Company
  • Job title
  • Dates travelling
  • Passport number

Do people attend brightonSEO from the USA?

Even when opting for our paid ticket options and accounting for flights to Brighton’s famous seaside, we almost always come out cheaper than attending a conference of similar scale in the USA.

Don’t believe us? We’ve done the math(s).

How do I log in to the online event or Video Vault?

If your in-person ticket includes access to the replays and Video Vault, we'll set these up for you. You'll be able to log in with the email address you used to get your in-person ticket.

We'll set up your access for the replays in the weeks between the in-person event and the release of the online talks and your access to the Video Vault after the initial online broadcast of the talk recordings.

How do I watch the talk recordings?

The talks are hosted on our online platform and you can sign up via our ticket page.

You can log in to view and edit your schedule then once the initial broadcast has started you can watch the talk or replay there.

I'm not based in the UK, why are you adding VAT to my ticket?

We have to charge VAT on ticket sales (including to people and businesses outside the UK) for our in-person events to comply with the Place of Supply rule.

Still have a question?

Pop an email over to [email protected] or drop us a message here and we'll get back to you.

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01273 805525

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