This talk is about the APP to web tracking , covering basic around this tracking . Tips and tricks and how having this in place can advantage our analytics tracking and give us those core metric which were missing.

In this talk, Harriet will demonstrate how to break through the 'performance ceiling' where paid search returns inevitably stagnate. She will introduce the concept of 'programmatic priming' - moving beyond vague awareness metrics to use high-attention channels like CTV and YouTube as proactive drivers for search demand. Harriet will provide a practical measurement framework for quantifying the 'multiplier effect' of programmatic, moving away from siloed measurement and towards demonstrating how the channel can make the search ecosystem work harder.