With the everchanging Organic landscape, in this talk Haider will cover how best to unify your "Organic Channels (SEO, Content, GEO, Dig Pr)", how to identify what your actual focuses should be and the how you can bring that all together to build a strategy that improves your discoverability. Haider will also cover some tips on measuring and forecasting against your strategy

Search is a behaviour, not a channel, and it happens wherever people type their problems and questions into a search bar — from Google to social platforms and AI tools. That behaviour is one of the richest sources of consumer insight we have, but it’s rarely turned into work that actually delivers.
In this talk, Phil will show how Rise at Seven use search data to identify real consumer pain points and turn them into demand-generating content. From the Rise Demand & Discovery Index to Search Journeys, he'll break down a practical process for turning behavioural insight into multi-platform content across PR, SEO and social — with examples that drove stronger social performance and measurable sales.