In this talk, Corinne will show how you can position your company above the competition in a world increasingly infiltrated by inane, robotic drivel.

What you'll learn:

- How to ensure your company appears in AI searches
- How companies are already using PR combined with AI
- How to be seen in a disrupted media landscape
- The media assets you need to succeed

In this talk, Paul will explore how geospatial analysis using techniques such as spatial joins, interpolation, clustering, and hotspot detection can be applied to uncover high-resolution regional trends and narratives that can power Digital PR campaigns. He will walk through practical examples using both publicly available and custom-built datasets, demonstrating how tools like QGIS and Python’s GeoPandas stack can generate localised insights at city, town, postcode, or even street-level detail.

These spatial insights not only make campaigns more data-rich but also dramatically increase outreach potential by creating locally relevant angles across multiple regions. This session will show how geospatial methods can elevate PR strategy and give practitioners an edge in a competitive outreach landscape.