Modern SEO and GEO reward brand fitness, not just rankings. Andrew Holland will reveal how to engineer on-page fitness signals that extend beyond your website and compound across the wider network. You’ll learn how to align text, co-occurrence and structure into a system that drives sustained AI search success.

In this talk, Paul Ryazanov will explore a common pattern in growing eCommerce brands where SEO and marketing begin to deliver results, but the platform itself becomes the bottleneck. He will share real-world examples of how technical infrastructure, site architecture, and scaling issues can limit indexing, visibility, and conversion. The session will focus on practical lessons and how engineering and SEO teams can work together to remove these constraints and unlock further growth.