Aggie will talk about why creative quality is just as important as creative volume and how her COLOURFUL™️ Creative Strategy process will mean your ad accounts will never run out of data driven, intentional creatives to test.
Is the swipe file dead? Meta ads and their insatiable creative appetite. Streamlining your creative strategy process.
Brighton, Spring 2026
About this session
Syndicate 3 & 4 - Hero Conf, Brighton Centre, Kings Road, Brighton, BN1 2GR, United Kingdom
Fri 01 May, 2026 | 11:20 AM
Use Meta ads to attract high quality leads
Brighton, Spring 2026
In this talk, Duane is going to show you why he thinks Meta is the most unrated marketing channel for brands looking to acquire more high quality leads in 2026.
There are a half a dozen ways he sees ad accounts phone in the work and end up with leads who don’t remember signing up. This talk will cover the following:
* Meta’s Lead Ads: Why 95% of brands should stay away
* Meta’s Lead Ads: three tips to make it work (when you have no choice)
* Meta’s Andromeda and why you should care about it
* How we run campaigns to get high quality leads
* Why a custom landing page is a must
* Levers you must use: ad creative, and audience targeting
* What conditions must exist if you want to scale your efforts
If you are looking to branch out to paid social and scale up your leads in 2026. You need to add Meta to your marketing.
About this session
Syndicate 3 & 4 - Hero Conf, Brighton Centre, Kings Road, Brighton, BN1 2GR, United Kingdom
Fri 01 May, 2026 | 11:20 AM
The Aristotle algorithm: 5 ancient secrets to master meta ads
Brighton, Spring 2026
The era of bidding manually and granular targeting is quickly fading.
With Meta's Advantage+ and AI delivery taking the wheel, your creative has become the
single biggest lever for better ad performance.
But how do you consistently write high-converting ads without burning out or relying on "hacks" that stop working in a week?
The answer isn't in a new "tool"- it's in a 2,300 year-old playbook.
In this talk, Sukhjeet will bypass the Meta algorithm, and go straight to the source of human decision-making. The REVertising™ Method's "Aristotle Algorithm", connecting the 5 ancient modes of persuasion to modern campaign structures.
You'll learn how to replace guesswork with a Timeless Rhetorical Framework that builds Trust, Increases Conversions, and Lowers CPA, regardless of Meta's latest update.
About this session
Syndicate 3 & 4 - Hero Conf, Brighton Centre, Kings Road, Brighton, BN1 2GR, United Kingdom
Fri 01 May, 2026 | 11:20 AM
Your Meta ads funnels called. They need attention
Brighton, Spring 2026
Emily explores why paid social funnels still matter and how an over-reliance on conversion campaigns is quietly driving up costs on Meta.
As tools like Advantage+ make campaign setup easier than ever, many marketers are handing too much control to the algorithm and losing sight of the fundamentals.
Emily will break down how to approach each stage of the funnel on Meta from awareness to conversion, and what marketers should be doing differently to drive sustainable growth.
About this session
Syndicate 3 & 4 - Hero Conf, Brighton Centre, Kings Road, Brighton, BN1 2GR, United Kingdom
Fri 01 May, 2026 | 11:20 AM
