A lot of SEO/AEO/GEO talks you'll hear at Brighton are focused on new user acquisition. What if we could shift thinking to also focus on existing users, improving their relationship with our brands while increasing purchases, usage, and revenue? If this sounds interesting and you have huge retention KPIs, this talk is for you!

Whether you’re a creative or PR trying to get clients on board with your campaign ideas, an SEO recommending technical site changes or a client-side marketer trying to get sign off on additional budget, it’s frustrating when you know that what you’re recommending is the right thing to do but you can’t get the necessary buy in from stakeholders to make it happen.

In this session, Chris will cover why even the strongest proposals and ideas get rejected or delayed, and explain to how to frame ideas in a way that strategically aligns with stakeholder goals. Attendees will walk away with a clearer understanding of not just how to present ideas - but how to get them approved and implemented.