Vibe coded applications, particularly Next.js, are growing in popularity at an alarming rate.

In this talk Will shows how SEOs need to know how to break down the key issues for these as they grow in popularity.

The talk covers multiple areas within this subject in a practical way, whilst also teaching some of the basic concepts each area covers - from environment variables to component structure and routing.

Transformer-based AI has changed how search systems interpret and retrieve information, shifting from pages and keywords to relationships between entities, concepts and context. Yet most organisations still manage websites as collections of disconnected content. This talk explores the transition from content management to knowledge management, explaining how structured content, knowledge graphs and headless CMS architectures help brands design content systems built for AI retrieval.