SEO isn't dead - it’s getting reborn and it’s not just GEO.. the data behind how to unlock serious SEO budgets for your agency and or brand
Why 2026 is the rebirth of enterprise SEO
Brighton, Spring 2026
About this session
Auditorium 2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 30 Apr, 2026 | 11:20 AM
The SEO roadmap is dead. The future of search is decided in real time.
Brighton, Spring 2026
Today, Search is accelerating, but SEO teams are still organised around roadmaps, cycles and IT tickets.
With LLMs, AI Overviews and now UCP, visibility shifts continuously, often faster than SEO teams can test, learn and deploy.
This delay doesn’t cost clicks. It costs money. Untested opportunities. Learnings never validated. Gains never scaled.
Paid media doesn’t fix the problem, it only masks the slowness.
In a Search ecosystem evolving in real time, the SEO roadmap has become technical debt.
The only viable path forward is a Real-Time-First SEO model: agentic systems to detect and decide, and EdgeSEO to deploy autonomously, without tickets, without delays, without dependency on IT.
Join us to discover how the SEO teams that will outperform in 2026 are already organising today.
About this session
Auditorium 2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 30 Apr, 2026 | 11:20 AM
Built For Today, Built for Tomorrow: Future-proofed Migrations (When we don't know what the future of Search & AI Search holds).
Brighton, Spring 2026
Includes advice on making sure that your site is meeting current technical AI SEO requirements but also is built to be flexible for what is coming next including protocols we have some visibility of, including those requiring back-end access like (at the time of writing) MCP & ACP and machine-friendly sites that are accessible in terms of both content & actions.
About this session
Auditorium 2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 30 Apr, 2026 | 11:20 AM
Redefining Success Metrics for the AI Search Era
Brighton, Spring 2026
One of the biggest mistakes businesses are making with AI search is expecting to use the same goals and metrics as traditional search. In this session, Aleyda will explain how success goals and metrics are shifting in the AI search era, how to blend branding and performance objectives, the criteria for defining them, and the tools to measure them accurately.
About this session
Auditorium 2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 30 Apr, 2026 | 11:20 AM
