In this talk, Nathan will share the story of a campaign optimisation so successful it accidentally gave his agency a pay cut.

He will unpack how blindly chasing volume and arbitrary ROAS targets often leads to buying revenue at a loss.

Nathan will then demonstrate how to use Google's bid strategy simulator data to pinpoint the exact 'Profit Peak' for any campaign.

Attendees will discover how to visualise diminishing returns without needing a degree in maths and will walk away with a custom Google Ads script that automates this analysis to slash wasted spend and maximise gross profit.

Seven years ago, I left my digital marketing agency career after being diagnosed with anxiety, convinced I simply wasn’t good enough for the industry. Since then, I’ve returned to agency life, lead performance marketing teams, speak at conferences and run industry training. And despite all of that, I still wouldn’t describe myself as a confident person.

In this talk, I share my journey back to agency life, a journey that began at school with Spongebob Squarepants, whilst exploring why confidence is so often misunderstood.

Using insights from behavioural science and my own experience, I’ll unpack why our brains are wired for self-doubt, why we often assume everyone else has it figured out and why confidence isn’t something you are, but something you sometimes step into.

Attendees will leave with:
A new perspective on confidence and self-doubt
Behavioural science insights explaining why imposter syndrome is so common
Practical ways to access their own 'bad-ass' version of themselves when it matters most