Visibility is no longer guaranteed by volume or optimisation alone.
In this session, Dan introduces a practical framework for evaluating whether your brand is genuinely adding value to the search ecosystem and therefore more likely to be surfaced in AI mediated discovery.
He breaks down the five signals that determine long term discoverability across traditional search and generative systems. Attendees will leave with a structured model to benchmark their organisation, cut through optimisation theatre, and align stakeholders around measurable value rather than vanity metrics.