In this talk, Theo will break down how search is rapidly shifting from keywords to conversations, powered by tools like ChatGPT, Google Gemini, and Perplexity AI and what that means for how customers discover and buy from your brand.

You’ll learn why AI search is more than a trend, how it’s already reshaping conversion and acquisition, and what you need to do now to stay visible.

Understand the shift early and position your brand where customers are actually searching next.