While AI-enabled media buying is surging, most platforms act as an opaque "Black Box." Amazon is pioneering a different approach with Performance+ and Brand+, innovative AI tools designed to keep the media buyer at the center of the decision-making process.

This session will provide an in-depth look at how Amazon's AI tools truly work, leveraging their vast streaming and commercial data to deliver precise outcomes. You will discover the infrastructure behind these solutions and learn exactly how Performance+ stands apart from similar products by delivering superior, more transparent results.

Attendees will receive essential case studies and practical guidance on how to access, deploy, and maximize the utility of these industry-leading AI tools for their own media buying success.