If your leadership is asking “Why aren’t we showing up in ChatGPT?” you’re not alone — but the answer isn’t one tactic. AI visibility is the outcome of connected capabilities across your whole organic ecosystem. This talk introduces a four-pillar maturity model for becoming found, trusted and recommended in AI-led discovery. You’ll learn how to diagnose whether you’re Reactive, Adaptive, Strategic or Predictive, what’s holding your visibility back in AI-led journeys, and the specific actions that move the needle.