In this talk, Meriem will explore why merchant feeds fall into a grey area between SEO and PPC teams and why that lack of clarity is quietly holding back performance on both sides. She will walk through the key settings and optimisations that are often overlooked, who in your team is best placed to own each area, and how better collaboration between disciplines can transform your feed results. You will leave with practical, actionable steps to improve your feed setup and finally get your SEO and PPC teams working together on it.