In this session, Meg will dive into the key principles of EEAT, explaining how these elements present in SEO strategies and how they can be leveraged across various platforms. You’ll learn why EEAT is more important than ever for building credibility in 2026 and beyond.

Meg will also explore how leading brands are seamlessly integrating EEAT into their strategies across social media, email marketing, websites, and more, to establish a powerful, consistent brand presence.

By extending EEAT beyond SEO and into a comprehensive, multi-channel approach, you’ll discover how to engage your audience in meaningful ways, building trust and long-term success.