The future of marketing data analysis is going to be with AI.

AI is already taking over code. A recent survey from OpenAI showed that 23% of developers saw significant gains when using AI. And Piped Out has seen this internally. Projects that took weeks, now take days.

This is coming for data. The same things that apply to code, mostly apply to data.

How can we prepare and take advantage for this?

In this talk Dominic will cover:

- How to structure your data in way that AI can best take advantage of it.
- An example of how this works for a common data source (GA4).
- What sort of documentation works well?
- How can you run scrappy tests to see what is currently possible with leading AI models.