In this dynamic session, Greg will explain how Google reviews have gained even more weight in the local algorithm. He'll explain how "review recency" has grown to be one of the strongest visibility signals for the map pack - and how reviews also influence visibility in AI search results.

He'll share updated best practices for reviews and reputation management, sharing specific tips on replying to negative reviews. He'll finish with a strategy for fighting review extortion, a popular new attack vector used by spammers to harm businesses. You'll leave with a detailed playbook to help your business (or your client's business) win more reviews and better local visibility in 2026.