In this talk, Paul will explore how geospatial analysis using techniques such as spatial joins, interpolation, clustering, and hotspot detection can be applied to uncover high-resolution regional trends and narratives that can power Digital PR campaigns. He will walk through practical examples using both publicly available and custom-built datasets, demonstrating how tools like QGIS and Python’s GeoPandas stack can generate localised insights at city, town, postcode, or even street-level detail.

These spatial insights not only make campaigns more data-rich but also dramatically increase outreach potential by creating locally relevant angles across multiple regions. This session will show how geospatial methods can elevate PR strategy and give practitioners an edge in a competitive outreach landscape.