In this talk Tom will use pixel height data across a large corpus of search results to analyse how organic results and other features are getting a chance to shine - or not - across different intents and verticals.

He'll cover what marketers can do tactically to maximise their SERP real estate - as well as their rank - through use of structured data & rich results, careful keyword research, and inclusion SERP features beyond just regular organic.

Lastly he'll talk about what this means for measurement, and how a focus on visibility and share of space brings SEO closer to traditional brand marketing, at the same time as AI is pushing us in that same direction.