Many brands today face a common challenge: staying visible and trustworthy in a world where algorithms and AI-driven search influence what audiences see. What do top B2B brands do to stand out? They turn their internal experts into recognised thought leaders. Drawing on her experience with global B2B companies, Justyna will share a practical framework to help you do exactly that, from identifying the right people, getting them started, creating expert-led content to measuring the impact. By the end, you'll have a clear roadmap on how to active your internal experts online to boost your brand’s visibility and trust on social, search and LLMs.