'Up and to the right!' This familiar old refrain of Search marketing is becoming heard less and less often. As Google saturates the SERPs with AI Overviews, aggressive ad placements, and instant answers, the traditional click is becoming an endangered species. But does fewer clicks mean SEO is dead? Nope. It just means we need a better scoreboard.

In this session, Anything is Possible's Jack Lingard will dismantle the traffic-exclusive mindset and explore the necessary evolution of measurement. Diving into the quantification of brand visibility in a zero-click world, Jack will look at how to track influence within AI responses, and prove that your strategy is driving revenue... even if users never leave the search results. This is your guide to maintaining budget and buy-in during the biggest shift in Search history.