MCP servers let you connect multiple services — such as SEO tools and your CMS — directly to Claude (and other LLMs), allowing you to send requests to different APIs from within the LLM interface.

For example, you can actually carry out keyword research with an LLM without hallucinated results, and slice data in ways that were previously impossible. You can draft a blog post (or update an existing one) and publish it straight to your CMS. If you work in an enterprise environment, you can write several tickets in Claude and have them created in Jira immediately.

Many major SEO tools have already released their own MCP servers, including Ahrefs, Semrush, SE Ranking and DataForSEO, with more expected to follow.

In this talk, I’ll explore use cases for both official and unofficial MCP servers, and show how they can improve everyday SEO tasks such as keyword research, SERP scraping, internal and external link analysis, content optimisation and SEO-related admin — all directly from your preferred LLM tool.