As algorithms evolve, it’s human behaviour that defines the future of search. Becky Simms shares new SearchPulse findings and a human-first framework for designing discovery strategies that work across search engines, social platforms and generative AI. You’ll uncover the psychological patterns behind platform choice, and how to design content ecosystems that meet people where curiosity begins.


This talk will be inspirational but also practical - giving the audience frameworks to use when thinking about their own search strategies and content production.