Brands, CMOs and marketers are paying attention to the optimisation world now more than ever. With click declines and the diversification of channels where people seek information, brands and marketers need to be able to articulate the value we deliver in brand and business terms. How?

In this session, we’ll show how to evaluate AI’s impact through the foundations that actually drive growth: predisposing more people, being more present, finding new space, and how being Meaningfully Different can help diagnose the quality of AI brand perception, not just the quantity of mentions.

You’ll leave with a practical approach to deciding when to prioritise AI visibility, how to audit your brand consistently across AI platforms, and how to communicate “AI search value” in language CMOs, brands and marketers care about.