Sarah’s talk explores why most Amazon PPC programs stall—and why the real problem isn’t bids, but chaotic structure, weak signals, and overlooked creative. Sarah presents a practical, repeatable system to scale Sponsored Products, Brands, and Display by connecting clean account architecture, Search Query Performance insights, and creative optimisation to predictable growth. Attendees will walk away with a 7/30/90-day roadmap, actionable workflows, and clear guardrails to balance efficiency and scale across any category or market.