In this talk, Victory Umurhurhu will unpack why Reddit is emerging as one of the most influential sources shaping AI-generated answers. She will explore the growing trust gap in online content and explain why user-generated discussions are increasingly prioritized over polished marketing.

Drawing from her analysis of over a hundred brands across multiple industries, the session highlights practical strategies on: how to engage on Reddit without triggering backlash, how to operate within community rules, and how to transition from passive monitoring to strategic influence using a three-mode engagement framework. Finally, participants will walk away with a clear ‘zero to scale’ checklist and step-by-step roadmap for building credible presence with Reddit in this AI era.