AI platforms either include your brand or they don't. This means the metrics most teams report on were built for a world that's changing faster than the dashboards can keep up.
Yext has spent the last year analysing nearly 22 million search results across 30 industries. What that data reveals about competitive visibility doesn't look anything like conventional wisdom suggests.
Sam Davis will share what the research actually found, what it means for how you measure visibility in a landscape where AI is an increasingly significant part of the picture, and what separates the brands consistently showing up from those that don't.
Everybody lies. Your ranking report is no exception.Show lessKelvin Newman11:01 AM Apr 8can you check with them their research goes into the influences of brands and citations on AI results?
Metrics lie. 22 million searches don't.
Brighton, Spring 2026
About this session
Auditorium 1, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Fri 01 May, 2026 | 03:30 PM
