We have to move away from focusing on keywords.

Very often we fall into the trap of asking "which keywords I can rank for?", "which keywords I can bid on?", and "which keywords do I have visibility for in LLMs?"

This talk will show you how to stop thinking about individual terms and move towards the themes, topics, and stories that will drive visibility and future-proof your campaigns.

Matt will be sharing real life examples from both B2B and B2C brands. You'll walk away with a new way of thinking, and some actionable tips that you can work on straight away.