There was a time when being a PPC Purist was a badge of honour for me; mastering match types, obsessing over CPCs, and living for the perfect account structure. But those days are over. Automation, cross-channel attribution, and evolving client expectations have changed the game.

In this talk, I’ll share how killing off my PPC Purist mindset and drawing ideas from other channels and business functions completely changed the way I think about Paid Media. You’ll learn how to connect your campaigns to real business objectives, understand the KPIs that keep board members awake at night, and reposition yourself from the person who “runs the ads” to the marketer the business actually needs in the room.

You’ll take away:
- A clear picture of why staying a PPC Purist limits your impact and progression
- Practical ways to learn from other marketing and business disciplines
- Concrete steps to start showing up as a strategic marketer, not just a platform expert