At October’s brightonSEO, Erin showed how visibility is a byproduct of trust and how to earn trust through community.

This talk builds on that foundation, exploring trust as the future SEO & marketing and how to design a trust-centered search ecosystem - one that connects brand, content, and community to build credibility that both people and algorithms believe in.

You’ll learn how to:
- Earn trust through community, content, & consistent credibility signals
- Turn relationships and reputation into discoverability across traditional and AI search, social, & good old word-of-mouth
- Design a Trust & Visibility Flywheel - a compounding system for modern search where every act of trust feeds long-term visibility and outcomes

Brands that will win the next era of search won’t just rank.

They’ll be referenced. They’ll be remembered. They’ll be recommended. They’ll be trusted.