In this talk, Nathan will share the story of a campaign optimisation so successful it accidentally gave his agency a pay cut.

He will unpack how blindly chasing volume and arbitrary ROAS targets often leads to buying revenue at a loss.

Nathan will then demonstrate how to use Google's bid strategy simulator data to pinpoint the exact 'Profit Peak' for any campaign.

Attendees will discover how to visualise diminishing returns without needing a degree in maths and will walk away with a custom Google Ads script that automates this analysis to slash wasted spend and maximise gross profit.