In this talk, Duane is going to show you why he thinks Meta is the most unrated marketing channel for brands looking to acquire more high quality leads in 2026.

There are a half a dozen ways he sees ad accounts phone in the work and end up with leads who don’t remember signing up. This talk will cover the following:

* Meta’s Lead Ads: Why 95% of brands should stay away
* Meta’s Lead Ads: three tips to make it work (when you have no choice)
* Meta’s Andromeda and why you should care about it
* How we run campaigns to get high quality leads
* Why a custom landing page is a must
* Levers you must use: ad creative, and audience targeting
* What conditions must exist if you want to scale your efforts

If you are looking to branch out to paid social and scale up your leads in 2026. You need to add Meta to your marketing.