Sadly there isn't a single cheat code for building communities. But there are some human behaviours that manifest in almost ALL communities.

This session explores the depths of human motivations and behaviours.

Understanding these will make you a more perceptive, better marketer.

Michelle has helped design, build and scale over 6,000 communities over 3 decades.

She has developed insights about how people behave, what motivates individuals and how we can use this insight to adapt our brands, products, services, marketing and communities for growth and success.