Many businesses complain that Facebook ads are too expensive and that CPMs are out of control.

But here’s the upside: when ad costs rise, lazy marketers quit, leaving more room (and profit) for those who know how to adapt.

In this session, Sarah will share how she turned higher costs into higher profits by rethinking how she runs campaigns. You’ll see how rising prices forced her to zoom out, optimize the full funnel, diversify traffic, and uncover hidden profit opportunities most advertisers never even notice.