Search no longer behaves as a single system. Ranking-based results and AI-driven answers surface different pages, cite different sources, and interpret authority in different ways.

In this talk, Tamara will present a data-backed study comparing large-scale datasets from traditional SERPs and AI-cited pages, showing where these systems align, where they diverge, and why the same SEO work can produce different outcomes—then translating the findings into practical guidance for authority, content, and link strategy in modern search.