The rules have changed. CPCs are rising. Organic click-through is shrinking. AI is answering your customers' questions before they ever reach your site.

Everyone thinks AI search is a black box. They're wrong. 91% of AI citations come from sources you already own. This isn't a crisis - it's your opening. The brands making smart adjustments now are locking in advantages that will be very hard to close.

Wendi will talk through answers to these questions with real stories from top brands and real results:

• What does it mean to AI visibility alongside your existing SEO metrics
• Where you have direct control vs. indirect influence in AI results
• How to move fast on AI answers using assets you already have
• How one SEO specialist can manage SEO and AEO across thousands of locations

Working with 80% of the world's top luxury, clothing, and restaurant brands, we know exactly what's working and we're bringing it all into this room. Not a someday strategy. Moves you can make Monday morning.