You can have perfect targeting and strong ads, but if your landing page is poor, users bounce, budgets get wasted, and performance stalls.

Sylwia will explore why landing pages are one of the most overlooked drivers of PPC success, particularly in B2B where decision-making journeys are longer and trust plays a bigger role.

Using real examples and practical frameworks, she’ll look at how to design landing pages that match user intent, reduce friction and turn paid traffic into qualified leads.